By Samantha Caruso
For Unwind magazine
With the 2016 holiday season currently upon us, shoppers across the country have counted on events such as Black Friday and Cyber Monday to get the bulk of their holiday shopping done, while also saving money with the great deals that are offered each year. Fortunately for those who were unable to shop on these days, another prime shopping day fell just between Black Friday and Cyber Monday, giving customers plenty of opportunities to get their holiday shopping goals accomplished. That day is Small Business Saturday.
Small Business Saturday is an annual shopping holiday that takes place between Black Friday and Cyber Monday. This year, it fell on Nov. 26.
The goal of this occasion is to encourage people across the country to support their local businesses and establishments by “shopping small.”
Created by American Express in 2010, the event was signed into law as a national holiday the following year and has been celebrated in all 50 states ever since. Business associations, state and local chambers of commerce, and community organizers who have committed to the ShopSmall movement, also created by American Express, had the chance to become “neighborhood champions.”
The Small Business Saturday holiday took place all throughout the College Park area, with Route One staples such as RJ Bentley’s, Cornerstone Loft and Grill, Blaze Pizza, Nando’s and The University Shop participating in the event and offering deals.
The town of College Park strongly urged its citizens to support its local businesses to shop small on Nov. 26. For example, town officials rallied support via the #ShopSmall Selfie event. Shoppers were encouraged to take selfies at their favorite small business establishments in College Park and post them on social media with the hashtags #ShopSmall and #ShopCollegePark.
Small Business Saturday, and the ShopSmall movement as a whole, aims to promote and honor the small businesses that serve as the backbone to various communities and neighborhoods across the country. Amid the craziness of the holiday season, consumers often rely on super stores and department stores to find their gifts. Small Business Saturday serves as a reminder to community members that they should first turn to their favorite local establishments for comparable, if not more meaningful, gift options for any family member on their gift list.