The Perfect Shade of Pink

By Jaclyn Turner
For Unwind magazine

With all the hundreds of pinks, reds, and violets to choose from to amp up your beauty look, what would you do if you knew that there was a lipstick out there that would adapt to your body’s pH to give you that perfect shade of pink?

New lip technology from the likes of Elf, Dior, Smashbox and more have created lip tints that give your lips a certain shade of pink based off of your body’s pH level.

Is this pH-chemistry angle a gimmick? Probably.

Does it create a nice hue? Most definitely.

Everyone has a different natural lip pigmentation anyway, and the idea of a personalized color feels wildly satisfying.

The secret behind these lightly tinted, pH dependent products is red 27, a “red dye which is colorless when dissolved in a waterless base,” according to The Beauty Brains, a website run by cosmetic chemists Randy Schueller and Perry Romanowski.

“When it comes in contact with moisture, the change in solubility and pH causes the dye to turn bright-pink. The product appears to change with your personal chemistry because the color changes when it comes in contact with moisture, [which] can come from your skin or even just the humidity in the air.”

This chemistry-personalized phenomenon goes back to the mood-changing lip colors of the 80s and has been updated with the Dior Addict Color Reviver Balm ($33) in 2011. Now all the main cosmetic lines from prestige beauty brand Smashbox to drugstore brand e.l.f. are taking note with their own versions, each with overwhelmingly satisfactory reviews. Even Lipstick Queen offers a funky green version that is meant to give you that lovely shade of pink.

The e.l.f Studio Gotta Glow Lip Tint ($6) in Perfect Pink will let you try out this trend for yourself without breaking the bank, and it’s definitely a fun way to try out how the color looks on all your friends — a la Sisterhood of the Traveling Pants style. It’s available to purchase at Target.

We can’t decide how different the shade looks on each wearer, but it gives off a nice, flattering rosy, albeit sheer, glow—vastly different from the harsh baby pink color of the formula. The gel-based formula glides on smoothly and is infused with Shea Butter to moisturize and nourish your lips.

“Did it do anything?” questioned sophomore English major Courtney Steininger squinting in the mirror before examining her before and after shots. She appeared pleased with the outcome as the color melted into her skin, creating a tone reminiscent of watermelon.

“I feel like Barbie,” exclaimed Katherine Bergmann, a junior government and politics major, surprised at the dusty pink on her lips. Bergmann says she usually opts for darker lip colors. “I don’t know if I’d ever buy it, but it’s an interesting idea,” she said.

Sophomore finance major Therese Nkeng was intrigued by the novel idea.

“It didn’t really change much, as a lip tint shouldn’t, but it was kind of cool how the color changed with the heat or pH of my lips,” she says.

While some of this chemistry, color changing, personalized lip color business sounds a little too good to be true; the final verdict of the e.l.f cosmetics is that it definitely created a likable pink hue.

Aren’t you curious to see what effect it will have on you?


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