By Ina Reyes
Coach, the designer brand, is kind of like that one friend who constantly goes through different phases. From our middle school days with the dreaded, brown, “double C” logo plastered on wristlets and armpit-length shoulder bags, Coach has come a long way. Although it is the master of aesthetic modification, Coach’s fall 2014 collection for NYFW might just be its best look yet.
Although Coach is known for being an accessory brand, recently appointed Creative Director Stuart Vevers produced the very first ready-to-wear collection, maintaining true to Coach’s niche in leather goods while expanding the brand’s range in clothing, specifically outerwear.
The collection has a “downtown-grunge/dark Midwestern” motif that is very popular this season, as shown in Chanel and Etro.
So what can be seen in this collection? A range of outerwear pieces such as: bomber jackets, oversized coats and parkas with red-and-black hounds tooth, rich camel hues, accented with shearling and toggles; to accessories such as: hiker boots, leather wellies, studded oxblood leather bags, fringe accessories, and metal feather pendants and cuffs that perfectly garnish the looks.
Freshman journalism major Ana Blickenstaff already approves of the collection.
“This is my favorite collection. I love it, and I want all of it. I’d give it a 10 out of 10.”
Compared to the lady-like, “Legacy” collection during 2010-13 that could be worn by women between the ages 25 to 65, the new fall 2014 collection aims for a completely younger, cooler demographic with the age range of 15 to 35.
But even with all the hype over the debut collection, some of the young demographic that Coach now targets aren’t so sure about their new marketing move and are questioning the brand’s longevity.
“It’s good to shed your old image, but they’re going to lose a lot of their old demographic, which was previously a wider age range”, marketing major Brittany Woods said.
“I really want to like it. It was a good attempt, but I don’t think it’s enough to save their company. Overall, I’d give the collection a 6.5 out of 10.”
Like Woods, Blickenstaff said she is “skeptical of how long the brand will last mainstream with its heightened prices.”
“It was previously catered to middle class customers and now it’s completely out of our price range,” Blickenstaff said.